The Juice CSR Platform
In order to harmonise already developed systems and to make industrial control even more effective and efficient the EU fruit juice industry through its representative association the AIJN founded the European Quality Control System (EQCS) in 1994. EQCS was the umbrella organisation for European market and bottler inspections until November 2018.
Fruit Juice Matters
The Juice CSR Platform is an initiative developed by AIJN with the aim to create a space for collaboration and continuous improvement on sustainability matters, involving all value chain stakeholders - from fruit producers and processors, traders, bottlers and retailers, all the way to civil society organisations. These work together to find solutions to common CSR challenges. The current activity focus is around 3 country-crop combinations - Brazil-orange, Poland-apple, Thailand-pineapple – where these supply chains are carefully analysed and where joint sustainability projects are then implemented.
Fruit Juice Matters is a non-branded and non-commercial initiative, informing healthcare professionals about surprising health benefits of 100% fruit juices by sharing the latest scientific insights.